Popups are versatile website elements that appear on top of your main content, grabbing visitor attention and driving action. They can be used for various purposes, like displaying exit-intent popups to capture leads before they leave, showcasing special offers with on-page load popups, promoting new products with WooCommerce popups, or utilizing sticky bars for important announcements.
WordPress, the king of content management systems, offers a plethora of plugins to extend its functionalities. And when it comes to popups, there's a treasure trove of Free WordPress Popup Plugins at your disposal!
These plugins empower you to create and manage popups with ease. Go beyond basic popups and design effective marketing tools that enhance user experience and skyrocket conversions. With features like exit-intent triggers, on-page load options, customizable layouts like sticky bars, and seamless WooCommerce integration, these free plugins offer everything you need to take your website's engagement to the next level.
This article reviews the top Free WordPress Popup Plugins, helping you choose the one that best suits your website's needs and marketing goals.
1. FireBox
FireBox might be new to the game, but this contender for the best free WordPress popup plugin packs a serious punch. It offers all the features you'd expect from established names and even throws in some extras.
Building pop-ups with FireBox is a breeze. It leverages the familiar WordPress block editor (Gutenberg) for a smooth and intuitive experience. Effortlessly add, rearrange, and style elements to create the perfect pop-up for any campaign you can imagine.
From classic newsletter opt-ins and contact forms to modals, floating bars, sidebars, and even fullscreen popups, FireBox lets you speak to your audience in any way you see fit. Do you need a cookie consent bar? That is no problem. FireBox has you covered there, too.
FireBox goes beyond the basics with its Smart Triggers. Unlike most plugins, it offers a comprehensive set of triggers to ensure your pop-up appears at the ideal moment. Basic triggers like on-page load and scroll depth are there, but FireBox also boasts advanced options like exit intent, clicks, hovers, and even ad blocker detection. You're in complete control.
Feeling like a coding whiz? FireBox lets you unleash the power of customization with advanced triggers that activate your pop-up based on specific conditions. Target visitors based on menu item clicks, particular URLs, referral tags, date/time, user roles, location, browser, and even operating system. With FireBox, the only limit is your imagination.
Here's what truly sets FireBox apart:
- An intuitive interface that lets you build pop-ups using the familiar Gutenberg editor.
- A feature-rich experience that supports various campaign types and advanced triggers.
- Highly customizable options allow you to tailor pop-up appearances and behaviors to your needs.
FireBox offers the power and flexibility of premium plugins in a free package. Try it and see why it's becoming a favorite among WordPress users!
Price: Feature-rich lite version, Pro versions cost from 39€/year to 79€/year.
2. OptinMonster
OptinMonster is claimed to be the ultimate WordPress popup plugin, with more than 1 million users. It’ll help you generate leads, increase sales, and get email subscribers.
Moreover, OptinMonster allows you to convert your visitors into customers and subscribers easily. It comes with a few different types of campaigns and powerful targeting features. Their trademark Exit-Intent strategy is an amazing feature that helps convert leaving visitors into customers and subscribers.
OptinMonster has many pre-designed templates and even lets you design your template from scratch. It also comes with GDPR and built-in analytics (Google Analytics) support. A huge plus of this plugin is its ability to use multiple websites with one account.
Price: Starting with 9$ / month for Basic and up to 49$ / month for Growth package.
If you are looking for an OptinMonster alternative, consider using FireBox.
3. Sumo
Sumo promises high-converting opt-in forms to collect email addresses. It can help you increase conversion rates, grow your subscriber list, and ultimately drive more sales to your business. Furthermore, Sumo provides social sharing and seamless integration with Woocommerce while having GDPR compliance.
Sumo provides excellent performance because its code loads asynchronously, causing a minimal impact on site performance. It has many pre-designed templates, SEO-friendly features, customized popups based on traffic sources, a welcome email for new subscribers, and a free version.
Sumo's built-in campaign builder lets you create your popup design. Furthermore, it offers free customer support for users. While Sumo provides a free version, it's very limited and injects some banner notifications, which may seem unprofessional to some visitors.
Price: Free basic package and Pro package for 39$ / month.
4. Icegram
Icegram is a relatively new yet powerful popup plugin that stands out from the rest with its extra features. This plugin can show specific popups to targeted visitors by creating popups, along with Call To Action (CTA), and ultimately convert them to subscribers and customers.
Icegram is free to use yet has paid extensions/add-ons to extend its features. It provides four different opt-in types: Lightbox-style popups, Action bar (in the header and footer area), Toast-style notifications, Slide-in messengers, and eight more customizable message styles, available only in the premium package.
Icegram can be integrated with popular email services. Furthermore, it has a responsive design, displays popups in multiple display positions, and analytical and tracking features. Unlike many other popup plugins, Icegram doesn't require having an account with them to use the plugin. Icegram provides extensive customizability as an extra feature if you are a power user.
Price: Free to 147$ / annually for the Max plan.
5. Poptin
Self-proclaimed as the best free exit intent popup builder, Poptin also comes with a form builder. You can create popups, opt-ins, and contact forms using Poptin.
Poptin can track visitors on the website and show the intended message at the right time. It uses a powerful exit-intent technology that helps to gain more newsletter subscribers, leads, and sales. Additionally, Poptin can create popups, inline forms, advanced overlays, exit popups, and widgets that can be customized using a built-in drag-and-drop popup builder.
Poptin lets you track and use analytics on your popups, advanced targeting options, and inactivity triggers while integrating with popular email/CRM or marketing platforms. Besides, it offers great features such as A/B testing, high customizability, Drafting, auto-saving features, RTL support, responsiveness, and integration with WooCommerce.
Price: Limited Free account to Agency package for 99$ / month.
Check out Poptin alternative review on our website.
6. TrustPulse
TrustPulse uses a modern social proof methodology, triggering FOMO (Fear of Missing Out) to get more leads and conversions.
TrustPulse comes with a social proof notification builder, which can be used to design FOMO popups. The social proof methodology helps you win visitors' trust for your services/business by providing effective popups, which successfully use the power of peer pressure (What other people are doing and making them move into I should do the same). Moreover, TrustPulse allows you to choose from two FOMO campaigns called recent activities (Actions taken by other users on your website, purchases, sign-ups, etc.) or On-Fire (Number of people taking a certain action within a certain period).
TrustPulse can be conveniently integrated with WooCommerce, membership sites, etc. It comes with real-time event tracking, analytics, and smart targeting while having a very low impact on the website's performance.
Price: Free packages are limited, and packages are paid from $ 5$ / month to $ 39$ / month.
7. Popup Builder
Popup Builder includes one of the simplest plugin interfaces in our list. It offers support for various types of popups, including, but not limited to, Images, HTML, Facebook, and Subscriptions. The premium version of this plugin offers support for popup types such as video, Exit intent, web push notifications, MailChimp, WooCommerce, and user login popups.
Popup Builder provides various options and incredible customizability while providing a simple and easy-to-use interface. Moreover, it lets you customize your design and supports integration with popular form and email marketing plugins, Woocommerce, and many more. This awesome plugin offers features such as unlimited popups, customizable show/hide options for the popup, responsiveness, and showing the pop-up on CTA, as exit intent, on scroll, and as an inactivity trigger.
While the free version of this plugin offers numerous features, the pro version offers even more added features. Some pro features are autoresponder, tracking, analytics, social engagement support, social proofing such as "ending soon" popups, and the ability to detect ad blockers and notify the user.
Price: Free version and pro packages with extensions included from $39.95 / month to $149.55 / month.
Conclusion
While using a WordPress popup plugin on your site is a great idea, you might struggle to choose the right one from the many available ones.
In this article, we tried to find a few needles in the haystack of available popup makers. We compared various aspects of these plugins, such as their useful features, pricing, ease of use, functionality, customizability, and support for many popups. We also discussed facts like adapting modern approaches, scalability, and, most importantly, if the plugin works out of the box with minimum hassle.
Suggesting a specific plugin out of these seven is impossible without carefully analyzing your requirements. However, generally, we can recommend OptinMonster, TrustPulse, and FireBox, with their features listed above. Of course, you can choose any plugins from the above list based on your requirements and what each plugin offers.
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