The New/Returning Visitor Condition

The New/Returning Visitor Condition allows for easy targeting of users who are visiting your website for the first time or returning after a previous session.

Options

In the table below, you can see which options are available to setup the New/Returning Condition.

Name	Description
Match	Set whether to target new or returning visitors.

Use Case

When you aim to present a unique offer or welcome message to new visitors, and a distinct message to returning visitors, like a personalized discount, the New/Returning Condition comes into play.

How does the New and Returning visitors detection work?

First of all, FireBox uses two cookies for the condition to work.

• fpfvp which is a Visitor Persistent Cookie and is always set whenever the Condition is used and until the cookie is removed from the visitor’s browser
• fpfvs which is a Visitor Sesssion Cookie and expires after 20 minutes of inactivity.

How to test the New Visitor Condition?

To test the new visitor condition, follow the steps listed below:

1. Select the “Visitor is new” value in the condition.
2. Clear your browser’s cookies.
3. Go into the page where your popup should appear.
4. The popup should now appear to your new visitors.

How to test the Returning Visitor Condition?

To test the returning visitor condition, follow the steps listed below:

1. Select the “Visitor is returning” value in the condition.
2. Go into the page where your popup should appear.
3. Wait until at least 20 minutes have passed (or leave the site for at least 20 minutes) and the session cookie should now be expired.
4. Go back to the page where the popup should appear for your returning visitors.