The New/Returning Visitor Condition
The New/Returning Visitor Condition allows for easy targeting of users who are visiting your website for the first time or returning after a previous session.
Options
In the table below, you can see which options are available to setup the New/Returning Condition.
| Name | Description |
|---|---|
| Match | Set whether to target new or returning visitors. |
Use Case
When you aim to present a unique offer or welcome message to new visitors, and a distinct message to returning visitors, like a personalized discount, the New/Returning Condition comes into play.
How does the New and Returning visitors detection work?
First of all, FireBox uses two cookies for the condition to work.
- fpfvp which is a Visitor Persistent Cookie and is always set whenever the Condition is used and until the cookie is removed from the visitor's browser
- fpfvs which is a Visitor Sesssion Cookie and expires after 20 minutes of inactivity.
How to test the New Visitor Condition?
To test the new visitor condition, follow the steps listed below:
- Select the "Visitor is new" value in the condition.
- Clear your browser's cookies.
- Go into the page where your popup should appear.
- The popup should now appear to your new visitors.
How to test the Returning Visitor Condition?
To test the returning visitor condition, follow the steps listed below:
- Select the "Visitor is returning" value in the condition.
- Go into the page where your popup should appear.
- Wait until at least 20 minutes have passed (or leave the site for at least 20 minutes) and the session cookie should now be expired.
- Go back to the page where the popup should appear for your returning visitors.
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